Ford China released a new brand proposition - " Chasing freedom towards beauty freely". This brand proposition is based on Ford's more than 100 years of "Pioneer Innovation"The brand spirit is the core, fully integrating Chinese consumers' pursuit of free travel and a better life in the new era, encouraging people to bravely face the future and uncertainty, and make breakthroughs Self, constantly chasing towards a better world.
Since its founding, Ford has been committed to building a better world where everyone can travel freely and pursue their dreams. Over the past century, the core of the brand spirit of pioneering innovation has always been rooted in Ford. As customers around the world pursue a better life and upgrade their free travel, it has led Ford to continue to subvert itself in the fields of electrification, intelligence and consumer experience upgrades, and continues to be committed to serving customers. It provides customers with a pleasant, more humane, and seamlessly connected travel experience, helping everyone to pursue beauty and pursue their dreams freely in the new era.
For consumers, the most intuitive manifestation of the brand's "pioneer innovation" spirit must be unforgettable and unique products. For more than a century, Ford has launched There are many iconic models with distinctive personalities covering different market segments. These star model brands originate from Ford's keen insight into the opportunities of the times, pioneering innovation and perseverance in pursuit, only to develop and manufacture models that far exceed customer expectations and create a better travel experience.
Currently, Ford is accelerating the implementation of the Ford+ development plan globally, and is committed to creating a full-scale, all-round development plan for customers in the fields of electric vehicles, intelligent connected services, autonomous driving and mobile travel. A high-quality customer experience to achieve “ Let everyone be free Travel, chase dreams "'s global vision; in China, the deepening of " Ford China's 2.0" plan has also allowed Ford to advance in electrification, intelligence and We have accumulated rich experience and achievements in improving customer experience and other fields, and gradually fed back into the global market. With the release of the new brand proposition of “Chasing freedom for the better freely”, Ford China will continue to break through itself and continue to ride on the new wave of China’s automotive industry. We are committed to building the future of smart urban transportation and leading a better travel life in line with the wave of globalization and transformation.
According to Bitauto's App "Hot List" data, Ford (imported) ranks 65th among competing products of the same level, with average daily attention6.52 million. For more data, please check Bitauto App.
Editor: Zhu Guanghua