On October 24, Tesla announced price cuts for all Model 3 and Model Y series in the domestic market. After the price reduction, the price of Model 3 starts at 265,900 yuan after subsidies, and the price of Model Y starts at 288,900 yuan after subsidies.
In addition, Tesla customer service said that if the car owner has placed an order but has not picked up the car, he can choose between the current official website price and the order price. If he chooses the current official website price, the delivery time will not change. If the car owner has mentioned the car before the price reduction, he will not be able to enjoy the above policy.
Tesla Model 3
As Tesla’s earliest domestically produced product, Model 3 focuses on the pure electric mid-size car market. After the price reduction, the Model 3 rear-wheel drive version is currently priced at 265,900 after subsidies (the lowest price in history in July 2021 starts at 235,900), and the Model 3 high-performance version is priced at 349,900. 
The specific price adjustment range is: the starting price of the Model 3 rear-wheel drive version after subsidies is 265,900 yuan, a decrease of 14,000 yuan from the previous price of 279,900 yuan;
The latest price of the Model 3 high-performance version is 349,900 yuan, a decrease of 18,000 yuan from the previous price of 367,900 yuan.
Tesla Model Y
Model Y is also Tesla’s best-selling pure electric medium-sized SUV. After the price reduction, the Model Y rear-wheel drive version is priced at 288,900 yuan after subsidies, the Model Y long-range version is priced at 357,900 yuan, and the Model Y high-performance version is priced at 357,900 yuan. The price is 397,900, and the free car paint adds cold light silver as an option.
The specific price adjustment range is: the starting price of the Model Y rear-wheel drive version after subsidies is 288,900 yuan, a decrease of 28,000 yuan from the previous price of 316,900 yuan;
The latest price of the Model Y long-range version is 357,900 yuan, a decrease of 37,000 yuan from the previous price of 394,900 yuan;
The Model Y high-performance version is priced at 397,900 yuan, a decrease of 20,000 yuan from the previous price of 417,900 yuan.
Referral Program Returns
In addition to the price reduction discount strategy for the two main models, Tesla’s referral program has returned. The “Treasure Box Points Reward” activity will be launched on October 24. Both car owners and prospective car owners can participate. After the recommended friend successfully picks up the car, there will be Chance to win Tesla gifts.
According to official news currently announced, after a user successfully recommends a friend to buy a Tesla, both of them can earn points and redeem them for gifts.
In the points redemption "treasure box", prizes include TeslaMic wireless microphone, Model Y children's walker, 1500km super charging credit and many other great value items. Repeat users can also receive points and redeem gifts. The more people you successfully refer, the more awards you can choose from. Every time 5 or 20 friends are successfully recommended to place a reservation and pick up a car, the user can also participate in the quarterly and annual "treasure box" lottery activities.
Judging from the disclosed awards, Tesla has set up quarterly gifts such as 24-month use rights for fully autonomous driving (FSD), a third-generation home charging service package, and a Tesla Model S stroller, including Model 3 Annual gifts include 12-month usage rights for the Model Y rear-wheel drive version, 3-year usage rights for new items on the Tesla Boutique Mall, 50,000 kilometers of super charging quota, and VIP tours of the Shanghai Gigafactory.
According to Bitauto App's "New Energy Hot List" data, Tesla China ranks second among competing products of the same level, with an average daily attention of 160,500. If you need more data, please go to Bitauto App to view.
Editor: Zhao Yu