How to achieve average monthly sales of 10,000+ Geely Xingrui Product Analysis

★ Posted on 01-03,2025

Bitauto Original 15 If your budget is enough to buy a compact car, should you choose a joint venture or a domestic one? This has always been a point of confusion for many people. When buying joint ventures, you focus on brand and quality, and when buying domestically produced products, you focus on cost-effectiveness and high configuration. So is there a car that can do both? This seems to be a question with no answer, but the fact is that there is indeed such a car that has both. It is based on the CMA architecture jointly developed by Geely and Volvo. Geely Xingrui is built by Geely, so what are its product highlights? Let’s count them one by one for everyone.

Geely 4.0 family design

Geely Xingrui is the representative work of "Technology Geely 4.0". The car uses extremely coordinated proportions to create a capable and handsome appearance. The "energy sound string" vertical grille design is one of the important elements of the 4.0 design language. The spacing between the grilles gradually becomes closer, like vibrating sound strings, conveying the beauty of rhythm. The entire series comes standard with a combination of LED energy rhythm headlights and three-stage pulse daytime running lights, which greatly enhances the vehicle's recognition and sense of technology.

In terms of the interior, Xingrui is divided with simple lines, reflecting the design concept of "time and space overlapping cockpit". The overall atmosphere is well-proportioned and has a strong sense of layering. The suspended central control bridge not only has a high-end feel, but also actually adds considerable storage space to the car. North American first-layer cowhide is used as the seat fabric, and the craftsmanship is even more sophisticated than some luxury brands.

● Technology Space

The full LCD instrument and central control touch screen are both 12.3 inches in size, with resolutions reaching one million high-definition pixels, and support The dual-screen interactive function of three-finger flying screen is the best among its peers. The surface of the central control screen has been treated with diffuse reflection to effectively prevent glare. Coupled with the HUD head-up display system, it perfectly realizes a three-screen interactive technological driving experience.

The GKUI smart ecosystem is developed based on the Android platform, so the operating logic is similar to that of a mobile phone and there is no difficulty in getting started. In addition to the basic basic functions of voice, navigation, and entertainment, the selling point of this set of car computers is that the most important point is that it supports online OTA upgrades of the entire vehicle, which can always maintain the latest car connectivity. state.

● Luxurious space

The three-spoke multi-function steering wheel is exquisite in shape, with a thick handle and a very good grip. It is worth mentioning that the leather covering the steering wheel uses an antibacterial formula, which can effectively inactivate or inhibit the growth, reproduction and activity of bacteria. The sterilization rate is as high as 99.9%, achieving automatic clean.

BOSE Audio specially built a 10-speaker audio system for Xingrui, a professional Sound field technology, precise layout and exclusive customized tuning create an immersive listening experience for users.

Xingrui is also equipped with the in-car fragrance system that appears on high-end models of luxury brands, and is the only one in its class. This fragrance is sourced from the same supplier of luxury perfume brands such as Dior and Chanel. It can have a variety of built-in fragrance types, and the fragrance concentration is automatically adjusted. The charming aroma stirs up your olfactory nerves and brings sensory enjoyment that pleases the body and mind.

At the same time, Xingrui is also equipped with the AQS intelligent air quality management system, car-grade CN95 high-efficiency composite air-conditioning filter element and negative ion purifier, which makes the air as fresh as a forest and makes traveling more comfortable. For comfort.

● Comfortable space

Through data comparison, it is not difficult to find that although Xingrui is positioned as a compact car, its width and wheelbase are different from many similar cars. Compared with class-leading joint venture models, they all have considerable advantages, and these data have even reached the level of some mid-size cars. Therefore, it can be believed that the car will have superior space performance.

An experiencer with a height of 175cm sits in the front row, with the seat adjusted to the lowest position and a punch of headroom. Coming to the back row, if the front seats remain unchanged, the experiencer's head space is four fingers and the leg space is two fists, and the seat cushion can basically fully support the experiencer's thighs, and the seat cushion angle is also reasonable. The riding space performance has set a leapfrog standard.

In terms of storage space, common storage compartments for personal belongings and mobile phones are involved. The inner handles of the four car doors all adopt a back-cover design, which can be placed by the user at ordinary times. Cell phones or small items. In addition to the conventional storage space, there is also a suspended storage platform under the center armrest, where users can place bags and other larger items. The rear seats can also be folded down in a 4/6 ratio to increase the trunk volume.

Complete driving assistance system

Xingrui in 1 Monocular camera, 1 millimeter wave radar, 4 panoramic cameras and 12 ultrasonic radarsWith the support of software, a relatively complete set of intelligent driving assistance systems is formed. This set of system functions realizes up to 14 functions, among which ICC intelligent navigation, APA automatic parking system, RPA remote parking assist and 540° transparent chassis are all leading or unique functions in the same class.

ICC intelligent pilot can achieve 0-150km/h assisted driving, and can automatically follow, stop and turn. The entire system will make long-distance running very easy. As a driver, you only need to take charge of the steering wheel and pay attention to unexpected situations.

The APA automatic parking system integrates 4 panoramic cameras and 12 ultrasonic radars to realize parking space identification and search, and is suitable for horizontal, vertical, diagonal and other parking spaces. car way. The entire parking process does not require human intervention. Forward, reverse and direction are all completed automatically by the system. For novice drivers or those with poor vision, this function can help users park well

RPA remote parking assistance can realize horizontal and vertical parking of the vehicle through the mobile APP. , Parking in or out control of inclined train spaces. When the parking space is narrow and it is inconvenient to get in and out of the car, users can use the mobile phone APP to remotely control the car with one click to easily complete the parking.

The 540° transparent chassis provides a 360° panoramic image and a 180° chassis transparent display under the car, as well as a 3D surround view function. This system is equivalent to opening a "God's perspective" for the driver , which is very useful in small parking spaces or unfamiliar environments.

● CMA world-class architecture

CMA architecture is the birth of products for global Industry 4.0 System. Volvo XC40, Polestar 2 and many Lynk & Co models are products of this architecture. It can be said that the CMA architecture is as advanced as Volkswagen MQB and ToyotaTNGA.

CMA What the architecture gives Xingrui is, which has flexible and changeable characteristics, not only meets the needs of traditional cars now, but can also adapt to a variety of powertrains, electronic and electrical systems, safety systems and the latest complex technologies, and can meet the needs of the futureThe development of new technologies in 10 to 15 years. Also benefiting from this structure, Xingrui Models shares a high proportion of suppliers with Volvo 90%, and the durability test verification standards are also as high as Volvo's standards.

In order to meet the high and strict production standards of the CMA architecture, Geely also built a new factory specifically for this purpose, and Xingrui also started from this factory. walked out. In addition to the real physical factory, the factory also has a digital simulation factory that integrates four complete processes of stamping, welding, painting, and final assembly. It is a world-class digital twin factory.

All series are equipped with 2.0TD engine as standard

Xingrui< span style="text-indent: 2em;">The entire series is equipped withDrive-E 2.0TD engine, with a maximum power of 140kW, maximum torque 300N·m, matching7-speed wet dual-clutch gearbox. The official 0-100km/h acceleration time is 7.9 seconds, and the official comprehensive fuel consumption per 100 kilometers is only 6.7L/100km. The powertrain is designed in full compliance with Volvo's global standards with a lifespan target of 350,000 kilometers, exceeding the common European and American standards by 46%.

In terms of suspension, Xingrui adopts front MacPherson independent suspension/rear multi-link independent suspension. Although the suspension form is not much different from competing products of the same level, the suspension adopts a negative camber angle setting that is used by many performance cars. The advantage of this setting is that when the vehicle rolls when cornering, due to the outer wheel and the compression of the suspension, the camber angle of the outside wheel at this time will change from negative to positive, giving the tire a larger contact area and therefore better cornering performance.

● The standard configuration of the entire series performs well

Compared with competing models of the same level, Geely Xingrui’s price range is RMB 113,700-152,700. They bring a lot of stress. And while the pricing is reasonable, the configuration is also unambiguous. The standard configuration of the whole series is quite rich, such as: LED headlights,Reversing image, keyless entry, one-button start, antibacterial leather steering wheel, electric adjustment of the main driver's seat, GKUI smart ecosystem and CN95 high-efficiency composite air conditioning filter element, etc. Many of these configurations are only available in high-end versions of joint venture models. Therefore, even for users with limited budgets, buying low-end models can fully experience the safety, comfort and intelligence of Xingrui.

Editor’s comment: After multi-dimensional analysis, we can regard Xingrui as the rise of the Geely brand. Because it not only inherits the Geely brand's consistent high cost performance, but also has high quality comparable to joint venture brands. It combines the driving needs of Chinese people, and has a very high level in terms of design, space, intelligence, power, etc. It can even be said that it has leapfrog capabilities in some aspects, allowing users to spend the money of a compact car and experience Car life of mid- to high-end sedans.

Note: Some of the pictures in this article come from official and network.

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