According to overseas media reports, Acura’s parent company Honda recently applied for the ADX trademark with the U.S. Patent and Trademark Office. Information shows that ADX is most likely to be the name of Acura’s new pure electric model in the future.
At the same time, ADX may be an act of squatting by Acura to prevent other companies from registering the same name. It may also be the successor of the next-generation HR-V developed for the North American market. car model. However, ADX is the most likely name for a pure electric model.
According to previous public information, Honda and GM have reached a cooperation agreement, and Honda will use the Ultium platform to build new cars. Although the power system and battery system are identical, Acura will still adopt the brand's exclusive exterior design and interior combination, reflecting its high-end focus on brand positioning.
For reference, so far, Honda has clarified that its pure electric SUV built using GM’s Ultium platform will be named Prologue.
Editor: Zhu Guanghua