On November 20, Kia China’s first City Store, located on the first floor of the North Building of the Yongning Store of Wangfujing Department Store in Xi’an, officially opened. Kia's global best-selling pure electric vehicle EV6, Kia's fifth-generation flagship SUV Sportage and Jiahua models were the first to be displayed.
City Store is a new channel for Kia to transform into an electric vehicle brand and a new platform to innovate user experience. It adopts the world's latest SI 2.0 standard and is based on the "Opposites United" design concept. It inspires inspiration through the unity of opposites between rationality and sensibility, blending rational and rigorous product experience with interesting and dynamic scene experience, breaking the boundaries of Traditional car 4S stores are monotonous and boring. At the same time, Kia City Store uses warm-colored lighting, natural wood grain decoration, freely extending lines and other atmosphere creation, as well as professional services, to bring a relaxed and warm experience to store users as if they are at home, becoming a young person in the new era. A trendy space for groups to explore life.
The Kia City Store Xi'an showroom is located in the core business district of the central city and consists of an interactive area along the street, an EV experience area, a brand and strategic model display area, a rest and negotiation area, etc. The rich multi-functional space meets the needs of new customers. Young people in this era have almost all demands for offline consumption experience. It is worth mentioning that in the interactive area along the street, Kia’s virtual idol Kia made its debut, showing Kia’s young, trendy and technological brand tone in a more visual way, bringing a fun and warm atmosphere to Chinese consumers. A new and unique experience.
Currently, the wave of electric vehicles is sweeping the world. As one of the top 7 car brands in the world, Kia has always kept pace with the times. At the beginning of this year, Kia released its future-oriented "2030 Strategy", planning to realize new energy vehicles by 2030. Sales volume reached 2 million units, including 1.2 million pure electric vehicles. As the main display and sales site for Kia's electric vehicle products, City Store has taken the lead in bringing the EV6 model, which represents Kia's leading electrification technology, to Chinese users. In the "EV Experience Zone", users can not only appreciate the car's styling charm up close, but also have a more profound experience of EV6's outstanding three-electric capabilities through the combination of virtual and real MR/XR technology.
As Kia’s most representative pure electric vehicle, EV6 is built on the E-GMP platform dedicated to electrification. It adopts Kia’s new design concept of “Opposites United” and uses the product image of a pioneering crossover model. It conveys the design style of future electric vehicles characterized by high-tech details. In terms of motivation,Kia EV6 has a maximum cruising range of up to 600km on a single charge, especially the EV6 GT model, which has powerful performance comparable to that of a million-dollar supercar. It only takes 3.5 seconds to accelerate from 100 kilometers to 100 kilometers, and the top speed can reach 260km/h. In addition, Kia EV6 also has an 800V fast charging function, which can charge the battery from 10% to 80% in just 18 minutes.
Also on display at the same stage is the fifth-generation Sportage hybrid version. As the first hybrid model launched after the refresh of the Kia brand, it uses the TMED hybrid system, which is known as one of the most efficient hybrid systems in the industry. The system has a comprehensive power of 200Ps, a comprehensive torque of 350N·m, and WLTC hundred The comprehensive fuel consumption per kilometer is as low as 5.6L. It has the advantages of high performance and low fuel consumption, and has class-leading quietness. It will become a new choice for Chinese users to purchase HEV models.
The fifth-generation Sportage brings together Kia's world-leading technologies and is specially designed for Chinese consumers. Shibo Tuojie was launched on November 3, with an official guide price of 179,800 yuan to 237,800 yuan. It also brings replacement gifts, insurance gifts, referral gifts, financial gifts, tax-free gifts, in-store gifts, quality gifts, and maintenance gifts. Gifts, peace of mind gifts and other nine car-purchasing benefits. The new car is built based on Kia's new third-generation i-GMP platform. The product strength is fully upgraded. It has an avant-garde, natural and emotional appearance, a technological and futuristic interior, and fully caters to the fashionable aesthetics of the young group; the vehicle length is 4670mm. With a 2755mm wheelbase and a 1000mm ultra-long trunk, it brings a wide and comfortable driving space that is ahead of its class; three high-performance power combinations are provided: 1.5T+8AT, 2.0T+8AT, and 2.0L+6AT (HEV). It can meet the diverse needs of users; the entire series is equipped with 10 core ADAS intelligent driving assistance systems as standard, and is equipped with the Kia Connect intelligent interconnection system to create a more futuristic intelligent travel experience; and the front windshield and front windows are all double-layered Sound-insulating glass and a variety of sound-insulating and sound-absorbing materials, as well as rich and thoughtful high-end comfortable and convenient configurations, create a warm and comfortable driving life. For young consumers, Shibo Tuojie is like a "hexagonal all-round warrior" that can better meet their increasingly diversified and personalized needs and has become the ideal choice for the current MZ generation to purchase joint venture medium-sized SUVs.
In addition to industry-leading products, Kia also specially set up related displays of brand cross-border partners in the brand and strategic model exhibition area, including Nadal tennis bags, League of Legends figures, etc., further conveying Kia's moment and young groups Maintain sincerity and attitude in communication.
It is commendable that the Kia City Store showroom has also thoughtfully set up a "user rest area" to allow users to relax in a warm and comfortable environment. For users who want to purchase Kia products, they can come to the "Car Purchase Negotiation"Zone", you can enjoy more detailed product explanations and more thoughtful brand services provided by professional sales consultants. At the same time, users can also customize their own exclusive cars on site through the configuration simulator and enjoy a fast and efficient service experience.
The opening of Kia's first City Store in China is not only a true fulfillment of Kia's "customer-centric" brand philosophy, but also kicks off Kia's electric vehicle product layout, laying the foundation for the implementation of the New Kia brand strategy and electrification transformation. a solid foundation. It is also understood that starting from 2023, Kia plans to launch 1-2 pure electric vehicles based on the E-GMP platform every year, and launch 6 EV models in the Chinese market by 2027. These models will be displayed at the Kia City Store . In the next three years, Kia will set up City Stores in more than 200 core business districts in key cities across the country, so that more Chinese users can enjoy the new experience brought by Kia.
With the opening of China's first City Store, Kia has once again taken a solid and steady step in channel renewal, brand upgrade and customer experience innovation. It also demonstrates Kia's emphasis on a "more Chinese" approach. The determination and will to shape the Kia brand image. I believe that with the implementation of more brand innovation initiatives and the strong support of electrified products, Kia will be helped to take off again in China.
Editor: Liu Yan